Saturday, May 31, 2008

"JUMP" The new Honda TVC

I hate heights, I really Do! But when I saw this ad, it made me love free falling! This is one awesome TVC from Honda under its "Difficult Is Worth Doing" Campaign, made by 4Creative. It was aired in the UK broad casted live via Channel 4. Though it's not the first "live" commercial in TV history but this is friggin' amazing! Hmmm, I wonder what would the competitors do...

Wieden + Kennedy chose skydiving formations for the accord launch campaign because of their delicate precision moves in the air. Human engineering. A metaphor for the Honda engineers' work on the ground.

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