The creative industry’s most elusive prize, the Black Pencil, was presented to six creative teams at the D&AD Awards Ceremony in London. Fallon’s “Gorilla” for Cadbury won in TV & Cinema Advertising, “The National Gallery Grand Tour” by The Partners in Poster Advertising, “Get the Glass” by Goodby, Silverstein & Partners, and Projector Inc, for “Uniqlock” in Online Advertising. Apple won two Black Pencils for the iMac and the iPhone. This makes the multi-national design company the biggest single winner of Black Pencils in D&AD’s 45-year history with six won since 1999.
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