"Mercy" -- which is an important part of Islam -- is also an ad campaign in Saudi Arabia. The ads argue with arresting imagery for the better treatment of Saudi Arabia's ubiquitous domestic workers and were created by Fullstop, an advertising agency in the birthplace of Islam. The Middle East Broadcasting Center (MBC) and the MBC-owned Al Arabiyya TV are running three television ads. Above is an image that has run in Saudi Arabian newspapers.
The reason for the ads is, in part, the Human Rights Watch report in July "As If I Am Not Human." The scathing 133 page report on the second class citizenship status was based on 142 interviews and caused the kingdom's great embarrassment. Saudi households employ roughly 1.5 million domestic workers, primarily from Sri Lanka, Indonesia, the Philippines, and Nepal.