To get a job in advertising you don’t need a BA in Brand Communications, a Masters in psychology or even a CV that reads like an inspirational novel. All you need is a portfolio. Not just any portfolio, a really hot one! That along with a gimmick or innovative calling card is the fool proof plan to getting hired. Lecturers always told us about people who got jobs by being different.
There was one person who took along a tape player and played shit radio ads to the Creative director and once finished said, “That is what I won’t do.” Hired. Another sent a mannequin's arm and leg to the Creative Director metaphorically stating that they would give an arm and a leg. Hired. Another sent pieces of charcoal to potential agencies with a note stating how coal once ignited by the right catalyst creates fire. Hired. Now I ain't so sure if all these people got hired because of their gimmicks and portfolio or because they amused a CD with a short attention span but the point is, they all are different from the competition.