Saturday, June 21, 2008

Cannes Lions 2008

And the Press Grand Prix goes to...... (drum roll)... It's DDB South Africa!!! The Press Grand Prix went to DDB South Africa for their Energizer batteries campaign "Paint, Pants, Park and Spit". Nine Gold, 29 Silver and 54 Bronze lions were also given by the jury. The Gunn Report 2006 has named DDB as the most awarded advertising agency in the world.

The brief was to increase sales of Energizer Lithium Batteries over the Christmas period. Target audience being parents, due to the amount of batteries being purchased over the Christmas period, namely for toys.

Advertising Agency: DDB South Africa
Creative Director: Gareth Lessing
Art Director: Julie Maunder
Copywriter: Kenneth van Reenen
Photographer: Clive Stewart
Published: December 2007

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