Pink Campaign

This ad for Breast Cancer awareness was done sometime late 2007, It was featured in Arab ad magazine and in some ad blogs worldwide, it gained positive comments and moved a lot of people. Inspired by the transparent balloons that were used during the decoration of my daughter's 7th Birthday at the Ritz, and what do you know? I got an email from the British Army Federation and they asked permission to use this ad for their awareness article in their quarterly magazine with a worldwide distribution! That 5-minute creative thought really paid off!