I am not that much of a game freak, I love watching the ads rather than playing the game. Then I stumbled into this one from Halo 3, And it is so intriguing that it urges me to play! Unlike the traditional 3Dish animated stuffed commercials, this one's waay unconventional, A live action trailer? I thought it was for a movie!:) The new trend in gaming ads is upon us all. Brilliant ad!
Game Title: Halo 3 ODST
Spots Title: "The Life"
Air Date: September 2009
Executive Creative Director(s): Scott Duchon, John Patroulis
Art Director: Aramis Israel
Copywriter: Rick Herrera
Agency Executive Producer: Hannah Murray
Agency Producer: Joyce Chen