Wednesday, July 22, 2009

Wrangler: From Man To Animal.




This series was from the Wrangler campaign which won the Press Lions Grand Prix at the recent Cannes Festival, What I found this interesting is how the 'middle-aged, cowboy' brand turned into a modern, young, free (creepy) and radical image! A tough one definitely for FFL in Paris, well, that's why this got the GP, Dave Lubars' advise for next year is to make it 'New, Fresh and Never Seen before' (just like this one).

1 comment:

MONEY-TISE-ONLINE said...

Great idea!
[reminds me of the twilight movie :) ]