Warc Pres
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This one goes out to all you creative heads out there, created by the author of SCAMP blog, as he quote "The goal was to give Clients, Planners and Agency managers some tips on how to get more out of Creatives, by means of an analogy that I hoped would help them understand us better, and would suggest some different behaviours in how they deal with us.
The analogy is that Creatives are a bit like children - both in the positives (curious, imaginative, playful) and the occasional challenges (sulky, fussy etc)".
Pretty cool, (for me though).
Enjoy!
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